The best brands have a higher order purpose, a reason for being that goes beyond just making and selling a product or service. When a brand knows and taps into that purpose, it’s a powerful thing. Something people respond to, engage
with and believe in. Working with emerging entrepreneurs and challenger brands to find and articulate their deeper 'Why' is what we do at Grenadier.
The Epic Pass has long dominated the multi-mountain ski pass world. So when resort giants Intrawest, Boyne and Powdr developed a competing pass combining the West's best with top New England, Midwest and Canadian resorts - they tapped Grenadier for the launch. With 5 days each on 22 different mountains (for 110 potential powder days) it's designed to feed your need for winter adventure like
And that's how the M.A.X. (Multi-Alpine Experience) Pass was born.
We named it, created the logo, and executed a fully-integrated launch campaign across the resorts, including print, digital, social, ouf-of-home, live activations, and email
Grenadier currently has a full-time staff of eighteen in our Boulder, Colorado office. We were founded as an intentionally small, senior brigade, but we have an entire army behind us through our partnership with Barkley.
With more than 350 professionals on staff, Barkley is the largest independent, employee-owned agency in the country. Our partnership allows us to strategically tap into Barkley's capabilities, including digital production,
media activation, social media, public relations, campaign analytics, Millennial insights and an innovation lab.
It's a model that allows us to deliver the right team at the right time for brands big and small.