Barkman Honey


Barkman Case Study


Barkman Honey’s flagship Busy Bee brand was overdue for a refreshed on-shelf presence amid a growing sea of competitors and cannibalizing popularity of “raw” and unfiltered honeys.

“Classic”, squeezable Busy Bee honey isn’t overly precious or expensive. You don’t feel the need to ration it, or unscrew a hipster mason jar, or hope it hasn’t hardened and get a spoon messy. Busy Bee is simply 100% honey from American bees. It’s perfectly familiar for any meal, snack or recipe.

Updated packaging design highlights the squeezable, 100% pure, and “product of USA” features of Busy Bee, while honoring the heritage and maintaining core brand equities from their recognizable banner and bee graphics.

New packaging is now on shelves nationwide. And we now put honey on our pita chips at the office. You should try it.