Barkman Case Study


 
 

Problem:
Barkman Honey’s flagship Busy Bee brand was overdue for a refreshed on-shelf presence amid a growing sea of competitors and cannibalizing popularity of “raw” and unfiltered honeys.

Insight:
“Classic”, squeezable Busy Bee honey isn’t overly precious or expensive. You don’t feel the need to ration it, or unscrew a hipster mason jar, or hope it hasn’t hardened and get a spoon messy. Busy Bee is simply 100% honey from American bees. It’s perfectly familiar for any meal, snack or recipe.

Solution:
Updated packaging design highlights the squeezable, 100% pure, and “product of USA” features of Busy Bee, while honoring the heritage and maintaining core brand equities from their recognizable banner and bee graphics.

Results:
New packaging is now on shelves nationwide. And we now put honey on our pita chips at the office. You should try it.