When we partnered with Big Lots, the business was suffering because the brand wasn’t getting credit for it’s core brand idea. Crazy-low clearance prices, and a ‘treasure hunt’ shopping experience that makes Big Lots worth making an extra trip. We needed to define a “Big Lots way” of shopping for their core customers, and invite new shoppers in to learn the secret handshake - staking a claim to it all in a fun and relevant way. Big Lots. Here’s the Deal.