Coinstar

coinstarback.jpg
 

#MoreMoneyThanYouThink 


 
 
 

#MoreMoneyThanYouThink also extended into digital/social/mobile
with a weekly contest: guess exactly how much is in the (sometime weird) container,
and win the money AND the vessel it comes in! Glass skull mug? YAHZTEE!!!

 

Coinstar Case Study


 
 

Problem:
Although Coinstar is a mature and established brand, they are operating in a world where coins are increasingly seen as shameful, dirty, and inconvenient. Coins are simply disrespected.

Insight:
People want the cash, but vastly underestimate how much they already have laying around their home in the form of coins (research showed it was 50% more than they think). With over 1 billion transactions, no other brand does more to liberate our idle cash and release the possibilities trapped in our coins than Coinstar.

Solution:
We took to the streets and proved to real, everyday frugal fighters that you have #MoreMoneyThanYouThink. The campaign also extended into digital/social/mobile with weekly contests to engage Coinstar’s target and challenge them to realize the surprisingly real value in a typical jar (or beer stein or glass skull, etc.) of coins.

Results:

  • 300% increase to the kiosk finder visits compared to the previous highest month of 200k visits (600k/month)

  • 33% Facebook video completion rate vs. benchmark of 6%