$2 billion (with a “b”) in gift cards go unredeemed in the U.S. every year and most people have no idea that they can get cash for their unwanted gift cards. Coinstar Exchange was a brand new, instant-cash solution popping up in grocery stores, lacking basic awareness.
We identified a core, cash-appreciating, college-aged target and focused media and creative in key markets.
We believed that Coinstar Exchange is about more than just redeeming unused gift cards for cash – rather, it’s about redeeming the good intentions of the gift-giver when those card-giving occasions go awry. In other words, “Now the thought really counts.”
462% increase to the kiosk finder in four support markets and comprised 35% of all kiosk finder visits nationwide.
28% increase in transactions in largest support market, Boston, with an average of 10% lift in transactions across all four support markets.
- 26% increase in critical first-time transaction in largest market, Boston