COINSTAR_MORE MONEY THAN YOU THINK

 

COINSTAR_JENNA

 

COINSTAR_ASHLEY

 
 

#MoreMoneyThanYouThink also extended into digital/social/mobile with a weekly contest: guess exactly how much is in the (sometime weird) container, and win
the money AND the vessel it comes in! Glass skull mug? YAHZTEE!!!

 
 

COINSTAR CASE STUDY


Problem:

Although Coinstar is a mature and established brand, they are operating in a world where coins are increasingly seen as shameful, dirty, and inconvenient. Coins are simply disrespected.

 

Insight:

People want the cash, but vastly underestimate how much they already have laying around their home in the form of coins (research showed it was 50% more than they think). With over 1 billion transactions, no other brand does more to liberate our idle cash and release the possibilities trapped in our coins than Coinstar.

 

Solution:

We took to the streets and proved to real, everyday frugal fighters that you have #MoreMoneyThanYouThink. The campaign also extended into digital/social/mobile with weekly contests to engage Coinstar’s target and challenge them to realize the surprisingly real value in a typical jar (or beer stein or glass skull, etc.) of coins.

 

Results:  

  • 300% increase to the kiosk finder visits compared to the previous highest month of 200k visits (600k/month)

  • 33% Facebook video completion rate vs. benchmark of 6%