Eric began his career building and executing Volkswagen of America's experiential and partner marketing efforts with the likes of Trek Bicycles, Sundance Film Festival, and large music festivals. Shifting to a more traditional account and brand management role, he spent 6.5 years with CP+B, first in Miami, then Boulder, CO and most of 2011 in London. Each station involved large-scale product and (re)branding campaign launches for the likes of Volkswagen, Microsoft Windows Phone, Vail Resorts, Milka Chocolate (Kraft Foods Europe) and Kraft Macaroni & Cheese. Digital, broadcast, social, print and experiential battle stories have made Eric a true student of integrated communications across the media spectrum.
Eric is also a recovering singer-songwriter, and now spends as much time as possible scrambling up and down mountains and informally developing a repeatable program of brainwashing his kids into becoming avid hikers and skiers.