Hagerty Insurance

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Television


 
 

Hagerty Case Study


 
 

Problem:
Classic car owners are the definition of passionate, but the staid definition of “classic” needed a restoration to match the reality of Hagerty’s enthusiastic customers and their vehicles. Which increasingly include “modern classics” from the 80s and 90s, along with classic trucks and SUVs.

Insight:
Hagerty’s in-house creative group tapped Grenadier as a creative and production partner to elevate and evolve their brand message to resonate in an evolving category and target.

Solution:
Partnering with Hagerty’s in-house creative team, we developed a brand campaign that reflects the diversity of vehicles and owners that make up the classic car hobby today. National television, brand videos, a print campaign, and digital assets were all designed to position Hagerty as the industry leader that knows classics and their owners like no general market insurer ever can.