Hagerty: Car Love

 

Hagerty: Dream Car

 

HAGERTY CASE STUDY


Problem:

Classic car owners are the definition of passionate, but the staid definition of “classic” needed a restoration to match the reality of Hagerty’s enthusiastic customers and their vehicles. Which increasingly include “modern classics” from the 80s and 90s, along with classic trucks and SUVs.

 

INSIGHT:

Hagerty’s in-house creative group tapped Grenadier as a creative and production partner to elevate and evolve their brand message to resonate in an evolving category and target.

 

Solution:

Partnering with Hagerty’s in-house creative team, we developed a brand campaign that reflects the diversity of vehicles and owners that make up the classic car hobby today. National television, brand videos, a print campaign, and digital assets were all designed to position Hagerty as the industry leader that knows classics and their owners like no general market insurer ever can.