HERE'S AN IDEA:
AGENCY PARTNERS WHO ACTUALLY
WORK ON YOUR BUSINESS.
The perverse irony of the ad industry is as soon as you become great at what you do—be it writing, art direction, or strategy—you’re promoted to a position where you basically never do it again. You just manage a bunch of juniors and mid-level folks who actually work on accounts day-to-day.
Frankly, we got sick of that. Because, like the Grenadiers that inspired our name, we’re doers at heart. We like to get our hands dirty, and be as close to the work as possible. It may not make the greatest business sense for an agency; but we know it makes for the best creative work, strategies, and client partnerships we’ve ever been a part of.
JEFF GRAHAM // PARTNER // Account
Jeff brings over 22 years of experience leading accounts in some of the country’s most creatively-driven agencies, including TBWA\Chiat\Day, CORE, Arnold Worldwide, and Crispin Porter + Bogusky. Jeff’s account experience encompasses some of the world’s most iconic brands—the NFL, Epiphone Guitars, Virgin Mobile, Geek Squad, Indian Motorcycle, Volkswagen, Old Navy, Triscuit, Under Armour, Microsoft, and Jack Daniel’s Tennessee Whiskey. He’s also served as an adjunct professor of advertising for over a decade at the University of Colorado-Boulder and the University of Missouri-Columbia. A native of Saint Louis, Missouri, Jeff is a graduate of the Missouri School of Journalism and holds an MBA from Saint Louis University’s John Cook School of Business. In his spare time, Jeff is a proud dad of 4 daughters, ages 10 through 16—and recently bled their college funds dry by painstakingly recreating the 1968 Mustang fastback Steve McQueen drove in Bullitt.
MARK ST. AMANT // PARTNER // Creative
Originally from Boston, Partner_Creative Director Mark St. Amant is a 23-year ad veteran whose work has been honored by virtually every awards show from CLIO, One Show, and the Kelly Awards, to the Effies, ADDYs, Hatch, and Cannes. Mark has also written two books published by Scribner: Committed: Confessions of a Fantasy Football Junkie (the top-selling fantasy football book of all-time), and Just Kick It: Tales of an Underdog, Over-Age, Out-of-Place, Semi-Pro Football Player (called “One of the best sports books of 2006” in a coveted starred review from Booklist). He’s also written for the Sunday New York Times, the New York Times.com, “5th Down” NFL blog, NBC Sports, and others. And he’s appeared on NPR, FOX & Friends, ESPN, ESPN Classic, Sirius XM Radio, Maxim Radio, ESPN Radio, G4 Network, and more. After spending most of his career in Boston at Arnold Worldwide—with stints in Atlanta, Connecticut, and Florence, Italy mixed in—Mark moved to Boulder in 2009 to join Crispin Porter + Bogusky, and CD the Microsoft account. And in 2012, he and his four partners founded Grenadier. Mark lives in Boulder with his wife and two kids.
ROB HOFFERMAN // PARTNER // Account
Rob Hofferman’s advertising career spans 22 years, most of which was spent in NYC. He’s worked on small brands (Santa Marghertia Wines) to large (Pepsi); at agencies small (Korey-Kay & Partners) to large (Backer-Speilvogel Bates), from creative shops (BBDO) to strategic shops (GREY), on services (New York City’s MTA) to durable goods (Remington Electric Shavers) and on accounts from food (Reddi-Wip) to consumer electronics (Canon Cameras). Besides those mentioned, Rob’s worked on U.S. Cellular, AT&T, Miller Beer (Lite and Genuine Draft), and Aetna. Awards include Effies, Lions, and even a mention in the Advertising Hall of Fame. Rob is dedicated to developing great work that supports both his creative partners and his clients. He now resides in Boulder, Colorado, with his ever-present wife and kids and beloved mountains. Wait. Reverse that.
RANDALL ROGERS // PARTNER // Creative
Randy started in advertising 20 years ago after a stint as a teacher in Teach for America. It was working as an intern at BBDO where he realized he wanted to become an art director. Ever since, he’s worked as both art director and creative director on a diverse range of brands that have included McDonald’s, Timberland, ESPN, Jack Daniel’s, Wendy’s, Comcast, and Johns Hopkins Hospital. He’s spent time working for Doner in Baltimore, Red Tettemer in Philly, and Arnold Worldwide in Boston. He eventually chucked it all and moved out to Boulder to freelance at local agencies including Crispin Porter + Bogusky and SRG. Randy graduated from the School of Journalism at the University of North Carolina, Chapel Hill.
WADE PASCHALL // PARTNER // Creative
Wade Paschall has spent 23 years in the advertising business as copywriter and creative director, working for agencies large and small, on both coasts and in between. A native of Lawrence, Kansas, Wade attended the University of Kansas and remains a dyed-in-the-wool Jayhawk. Like any good Midwesterner, after college he packed up his car and headed for the coast. His first job was as an account guy at a small shop in Orange County, California. Wade eventually moved to the creative side and to Los Angeles to work for BBDO West and then across town to Ogilvy, LA. His stint at Ogilvy took him to the New York office to work on brands such as IBM, American Express, and Duracell. In 1995, Wade left the big agency life to help start the creative boutique agency CORE in St. Louis, garnering numerous industry awards and a place on Graphis’ list of the World’s Ten Most Creative Agencies. After ten years at CORE, it was back to the East Coast and big agency life when Wade took the position of Global Creative Director for the Jack Daniel’s brand at Arnold Worldwide in Boston. In 2010, Wade moved to Colorado to lead the creative department of a small agency in Boulder and in 2012 became a founding partner at Grenadier.
BECKY HERMAN // ACCOUNT LEAD
Becky, Grenadier’s first employee, has 16 years of agency and marketing experience from Crispin Porter + Bogusky, the CLIO Awards, Zimmerman Partners, Wunderman, the Miami Herald, and Westfield. She’s even spent time working as an advertising and PR consultant to a political lobbying firm. Becky’s diverse client experience includes SunnyD, Fruit2O, Winter Park Resort, Woody Creek Distillers, Rio Grande Mexican Restaurant, HunterDouglas, Google, Groupon, Old Navy, Baby Carrots, Triscuit, belVita, Metlife, and Citi Cards, to name a few.
Originally a Jersey girl, Becky followed her heart out west to attend the University of Colorado at Boulder after spending years skiing Colorado’s slopes. After college, she migrated to Miami, New York and California, but eventually made her way back to Boulder and her beloved Rockies. Becky’s a certified yoga instructor, an Adjunct Professor at CU, a hiker and newbie cyclist, a wine, food and film lover, a former ski racer and ballerina, and a travel junkie. But her proudest accomplishment just might be becoming Grenadier’s very first Grenadette.
ERIC FORSYTH // ACCOUNT LEAD
Eric began his career building and executing Volkswagen of America's experiential and partner marketing efforts with the likes of Trek Bicycles, Sundance Film Festival, and large music festivals. Shifting to a more traditional account and brand management role, he spent 6.5 years with CP+B, first in Miami, then Boulder, CO and most of 2011 in London. Each station involved large-scale product and (re)branding campaign launches for the likes of Volkswagen, Microsoft Windows Phone, Vail Resorts, Milka Chocolate (Kraft Foods Europe) and Kraft Macaroni & Cheese. Digital, broadcast, social, print and experiential battle stories have made Eric a true student of integrated communications across the media spectrum. Eric also carries an alternate identity as a singer-songwriter; every time you endure through one of his songs on Spotify you are graciously contributing $0.000001 toward his kids' college fund.
ANH TRUONG // DIRECTOR // CREATIVE PRODUCTION
Anh has been working in graphic design and advertising for over 14 years since graduating from Collège Inter-Dec in Montréal, Québec. Armed with the entrepreneurial spirit, she started her graphic design shop, Five Thinking Hats, in Miami, Florida. Wearer of the Five Hats, she designed, produced, as well as managed every aspect of a small business. Her clients included, most notably, the University of Miami, Mount Sinai Medical Center and Chelsea Premium Outlets. After a stint at a full-service commercial printer, Anh joined Crispin Porter + Bogusky as senior digital artist and team lead on national accounts such as Fruit of the Loom, Microsoft, Kraft Macaroni & Cheese, Jell-O, Gap, American Express Open and Volkswagen. She brings to Grenadier a wide base of skills, ranging from traditional print to digital media, as well as leadership experience. Anh moonlights as a baker, caterer, and spends most of her free time baking.
GRANT MINNIS // ACD // ART DIRECTOR
Originally from Idaho, Grant Minnis started his advertising career at Saatchi & Saatchi in New York. Where he worked his way up to Senior Art Director working on brands such as Miller High Life, Head & Shoulders, Keystone Light, Wendy's, and many other brands. After New York, Grant returned to the Rockies to join Crispin Porter + Bogusky as Senior Art Director on Kraft Mac & Cheese, Domino's, Microsoft and Triscuit. He's been honored at several award shows including Cannes, D&AD, and the One Show. Grant graduated from the University of Idaho, focusing on graphic design with a B.A. in Advertising. He went on to graduate from Miami Ad School in San Francisco. After freelancing for Grenadier he joined as an Associate Creative Director in 2013.
RYAN SMITH // ACCOUNT SUPERVISOR
Ryan's entry into the world of advertising began at Crispin Porter and Bogusky, working on new business development. Over the course of 3 years, he added account service experience for brands such as Groupon, Vail Resorts, B-cycle, Triscuit Crackers (Kraft Foods), Microsoft Windows Phone and Baby Carrots. Most recently, Ryan spent time at Hill Holliday in Boston, Massachusetts working on the Liberty Mutual Insurance's social media team. Born and raised in a small town in Western Massachusetts, where his first ever job was picking tobacco in the 100 degree heat of summer, Ryan moved out West for the second time in June 2013 to join Grenadier as a Senior Account Manager.
JESSICA COHEN // ACCOUNT MANAGER
Jess is excited and proud to be the second Jersey girl to grace the halls of Grenadier. But is also excited to no longer live in New Jersey. Having spent a significant amount of time in Colorado growing up, she couldn't stay away and decided to make the move after graduating from the University of Michigan. Go Blue! She spent 2 years down the road at Crispin, Porter + Bogusky working on Microsoft Windows 8, Xbox One and Kraft Macaroni & Cheese. An avid lover of the outdoors, you can find Jess tearing up the slopes on winter weekends and biking, running or hiking in the summer. When not outside or at work, she probably has a glass of wine in her hand, watching a cheesy romantic comedy or superhero movie in her oversized Michigan sweatpants.
DUTCH // DOG
Vrijheid's Nosferatu "Dutch" was Born of Vrijheid's Boris and Rommel's Krumel. Coming from a long line of service dogs in both the military and law enforcement, Dutch proved to be, quite frankly, incredibly lazy and a bit of an underachiever. So naturally, he went into advertising. When Dutch isn't chasing flies and phantom laser lights, or rummaging in office trashcans, he can be found intimidating Grenadier visitors and standing atop random fire hydrants.