Peri Shaplow

Strategy Director

Peri began her career as a strategist 17 years ago in New York City. As fate would have it, she was placed in the strategy department as an intern at her very first agency, and from there her love of advertising grew.  Over the course of her career, Peri has had the opportunity to uncover powerful insights for some of America’s most iconic and loved brands. At Saatchi & Saatchi she worked on the General Mills business, including Lucky Charms, Trix and Honey Nut Cheerios. At Grey, Peri led all global strategic efforts for Febreze and Downy, as well as the National Parks Service, Red Lobster and Marriott Hotels. In 2015, she made the big move out west, trading that famous skyline for the snow-capped Flatirons. Here in Boulder she was most recently at Made Movement, where she worked on the T.G.I. Fridays and Lyft accounts. Peri has a passion first and foremost for people. She loves growing brands, solving problems and unlocking creative solutions that take the business to the next level. Peri graduated with a Journalism degree from Ohio University—Go Bucks!—no wait, that’s a different school.