Pizza Patrón came to us with a desire to refresh their entire brand and hit the reset button for growth into new markets. They needed to prove they could attract a younger and wider audience beyond the Latino families they reliably served for the last 20 years.
Pizza Patrón built its business on not only serving delicious pizza but a one-of-a-kind culture. We knew that if we could harness and highlight the one-of-a-kind flavor that made each Pizza Patrón a neighborhood favorite while still appealing to a multicultural, millennial mindset, we could refresh the brand without losing what current customers loved about them.
In a strategic and creative deep dive, we crafted a fresh brand strategy, modernized brand ID, brand book for current and future franchisees, video content, social and digital and campaign creative that challenged people do discover the flavor that makes them unique and bring it wherever they go.
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