Thirty years ago, the Travelpro® brand entered the travel scene as the creators of the original Rollaboard™ - a suitcase designed to keep up with those who put luggage to the ultimate test – flight crews. Their innovative, durable, and easy-to- use bags were an industry game-changer that took the lug out of luggage. But travel changed. And over time, Travelpro became somewhat invisible losing their rightful place as an innovative leader in an industry they once owned. We were excited to partner with Travelpro to put their brand back on the map. Through an extensive brand positioning overhaul and a targeted digital campaign, we helped Travelpro reclaim their maverick status in the travel industry.