Trestle Mountain Bike Park is located within Winter Park Resort; and has earned its reputation as one of the best downhill MTB parks in the U.S. But ridership was down, in part because the Trestle brand had not been supported by paid media for quite some time. While Trestle is a favorite of hardcore riders, it wasn't getting credit for over 40 miles of diverse trails, with something for everyone - from mellow to gnarly and everything in between. So we created an aspirational campaign to get fanatical mountain bikers even more excited about Trestle, and those who’d never been before to try it for the first time. The creative drove an increase in year over year pass sales - drawing riders from the front range and across the country.