what does your brand stand for?


what does your brand stand for?


Our Brand Stand process helps clients identify and commit to a statement of purpose that goes beyond just making and selling stuff. To paraphrase Simon Sinek, people don’t buy just “What” you make, or even “How” you make it… they buy your “Why.” Today’s most successful and shareable brands know their “Why” and they live it out every day, at every point of customer contact.

Deeply rooted in a company’s core values and culture, the Brand Stand is a powerful tool. Your brand can stand for something uplifting and affirmative—likewise, you can stand against something the world would be better off without. Declaring your Brand Stand forces everyone inside and outside the organization to pick a side—making it a precursor for action.

The Brand Stand is both a killer creative brief for Grenadier, and a client-side filter for brand activity and business decision-making.



We turn it upside down and spin it around. We put boots on the ground and live your product— where it’s made, sold and used. We learn what other people have said about it and what you’ve learned about it. We think about what it is and what it could be. We discover the beauty of its truths and the truths of its beauty.

We talk to the people who make, sell and market your product. The people who use it. What they think, know, need, and desire. We talk one-on-one and in groups. We go to where they are and where we need to have the conversation. Your people, your competitor’s people. People who love you—even the people who hate you.

Sometimes rooted in your history, sometimes in future innovation, we unearth the deeper “why” that gets you up in the morning, puts a spring in your step, gives you something to fight for and provides your brand a reason to exist. It’s about a purpose that goes beyond merely making and selling stuff. 





Consumer Insights

Brand Strategy

Quant + Qual Research


Logos + Naming

Brand Identity + Standards




Account + Project Management

Integrated Production Management

Projects + AOR


Advertising + Design

Social + Content Creation

Digital + Websites